## Archetypes

Labels that capture persona and lifestyle.

Gain a deeper understanding of who your audience is and how they live.

### Weekend Aventure

### Night Owl

### Active Lifestyle

### Morning Person

### Highly Social

### Moderate Attention

## Use Cases

Clicks and views aren’t enough — understanding how your users live and behave is what drives real engagement. Archetypes make that possible.

### Journeys

### Segmenting

### Analysis

Think you can maintain this amazing sleep consistency? Join our 7-day challenge and level up your well-being!

### Recommended Product

Send Challenge

poor sleep quality

= 
good sleep quality

= 
sleep quality

### Dominant archetype

Power smarter automations and user flows.

Archetypes help you design dynamic user journeys that feel personal and relevant.

- Increase engagement based on user lifestyle (e.g., adjust product recommendation for night owls vs. early risers)
- Build smarter campaigns to nudge users towards meaningful outcomes
- Trigger actions at the right time based on long-term habits and patterns

## Key Features

### Archetype

Cardio Oriented

Transforms complex health data into intuitive labels

#### Simplified

Exercise Data

Hyper-personalize experiences

Personalization

Just Now

A cure for a rough nights sleep

You’ve earned discounts on 5 sleep health products, tap here to find out...

fragmented sleep

Capture shifts in user habits over time.

### Adaptive

This Week

#### archetypes

How it works

Archetypes are created by analyzing granular health data from phones and wearables. Long-term behavioral patterns, daily routines, lifestyle choices, and personal traits are extracted and transformed into simple, meaningful labels.

[Learn more about archetypes](https://docs.sahha.ai/docs/products/archetypes#how-it-works)

### Ordinal archetypes

follow a ranked scale where higher levels indicate an increase in the measured behavior

Night owl

Categorical archetypes contain distinct groups which are unique, like different animal species—each separate, no ranking.

#### Ordinal

late sleeper

1

2

3

4

very early

early

late

very late

poor sleep quality

late sleeper

late

riser

Irregular sleeper

long sleeper

Inefficient sleeper

4

3

2

1

### Categorical

Night Owl

Added $175K ARR in 12 weeks after integrating Sahha.

23% increase in engagement.

$175k

$175k

ARR in 12 weeks

3x

3x

Increased engagement

Experience the power of Sahha.