Archetypes
Labels that capture persona and lifestyle.
Gain a deeper understanding of who your audience is and how they live.
Weekend Aventure
Night Owl
Active Lifestyle
Morning Person
Highly Social
Moderate Attention
Use Cases
Clicks and views aren’t enough — understanding how your users live and behave is what drives real engagement. Archetypes make that possible.
Journeys
Segmenting
Analysis
Think you can maintain this amazing sleep consistency? Join our 7-day challenge and level up your well-being!
Recommended Product
Send Challenge
poor sleep quality
= good sleep quality
= sleep quality
Dominant archetype
Power smarter automations and user flows.
Archetypes help you design dynamic user journeys that feel personal and relevant.
- Increase engagement based on user lifestyle (e.g., adjust product recommendation for night owls vs. early risers)
- Build smarter campaigns to nudge users towards meaningful outcomes
- Trigger actions at the right time based on long-term habits and patterns
Key Features
Archetype
Cardio Oriented
Transforms complex health data into intuitive labels
Simplified
Exercise Data
Hyper-personalize experiences
Personalization
Just Now
A cure for a rough nights sleep
You’ve earned discounts on 5 sleep health products, tap here to find out...
fragmented sleep
Capture shifts in user habits over time.
Adaptive
This Week
archetypes
How it works
Archetypes are created by analyzing granular health data from phones and wearables. Long-term behavioral patterns, daily routines, lifestyle choices, and personal traits are extracted and transformed into simple, meaningful labels.
Ordinal archetypes
follow a ranked scale where higher levels indicate an increase in the measured behavior
Night owl
Categorical archetypes contain distinct groups which are unique, like different animal species—each separate, no ranking.
Ordinal
late sleeper
1
2
3
4
very early
early
late
very late
poor sleep quality
late sleeper
late
riser
Irregular sleeper
long sleeper
Inefficient sleeper
4
3
2
1
Categorical
Night Owl
Added $175K ARR in 12 weeks after integrating Sahha.
23% increase in engagement.
$175k
$175k
ARR in 12 weeks
3x
3x
Increased engagement
Experience the power of Sahha.